About - Arnold Light Consults, Inc.

Arnold Light Consults, Inc. (ALC) is a 28-year-old incentive marketing and performance improvement consultancy that assists corporations to improve productivity in sales and non-sales activities, and develops customer loyalty programs to motivate customers to purchase more. ALC also consults with hotels, tourist bureaus, destination management companies (DMCs) and technology companies to help them market effectively to the incentive industry.

Among the many services ALC provides are:

• Designing incentive and customer loyalty program plans
• Outlining objectives and goals
• Creating program structures
• Writing rules and participant compliance information
• Creating themes and communication collateral
• Analyzing ROI

Arnold Light (CTC)

Arnold Light is the CEO and Founder of Arnold Light Consults, Inc.

He has 30 years of marketing experience specializing in incentive and loyalty marketing disciplines helping multi-national corporations develop and implement B2B and B2C results-oriented performance improvement programs.

Mr. Light has worked with such prestigious clients as Citibank, Panasonic, Manpower, Ralph Lauren, Jones NY, AOL, GTSI, Hewlett-Packard, Banco Popular, JAL, comScore, GE and many others.

He has been an adjunct professor at New York University, Pratt Institute and The New School for Social Research instructing in marketing research, advertising and incentive marketing on the graduate and undergraduate levels.

He is a member of the:

• Society of Incentive & Travel Executives
• Westchester Business Council
• Overseas Press Club
• Ridgefield Chamber of Commerce
• Association of Incentive Marketing
• Direct Selling Association
• American Business Association

and is a charter member of The Society for the Advancement of Travel for the Handicapped (SATH). Mr. Light has been designated as a Certified Travel Consultant (CTC) by the Institute of Certified Travel Agents (ICTA) in Wellesley, Massachusetts, and has been a guest lecturer at many tourism symposiums. As an advisor to many large corporations, he has gained a vast overview of a diversified group of businesses. Mr. Light writes for travel and marketing publications and received his degree from New York University. He has completed three New York City Marathons and is an avid sports enthusiast.

Mr. Light has served on several advisory boards for hotels and tourism organizations of foreign countries. He is the chairman of a scholarship fund that supports high school students who seek a career in Journalism.

Arnold Light

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